Proposal as to how to expand, broaden audience/ increase sales

In order to make a music video profitable it is important that the public are aware of the product. In order to do this it is important to do some research and think about the best way to advertise the product with the greatest chance of increasing profit margins so that it doesn't result to being a waste of time and money. In addition to this, as well as making people aware of the product it is more important that a specific target audience is being targeted. This is because this section of people are the ones who will most likely by the CD because there are interested in maybe the genre evident on the music. For an example, if an a rap album was being released by an artist in order for the artist to to be in the best position in order of receive profit is to make the younger generation aware of the album, more specifically the male section because they are ones who would find such genre appealing.

In order to connect with this section of people specific media conventions should be used such as advertising the album on social networking sites such as Twitter, Facebook and Instagram. These networking sites are very popular amongst young people especially Twitter, every single one of my friends both in and outside of school has Twitter which highlights how popular it is.

Being a rap artist i would also want to display display posters advertising my album on or near public transports such as on buses or displayed underground in order to get a broader audience to see the releases of the album so that they may want to purchase it if the find the looks of it appealing even though they may not be part of the target audience category. This will contribute in helping the artist broaden there audience In order for the album to be appealing to people once they know about the product there must something about the product that makes it stand out from other CD's. This aspect can be achieved by making the album digipak as eye catching and attractive as possible, something iconic that will stick into people's heads and gives them a reason to want to buy the album by looking at it. One of my favourite rap album cover is from an American rapper called 'Meek Mill' and the album is called 'Dream chasers 2'. I like the cover for this album due to the use of special effects, it has helped made the cover look extremely eye catching especially with the use of colours, theme and style of text font used.