Music director Alex Southam; Case Study 3

Alex Southam is also a freelances for OB management. In university he decide to take up Law and received alot of training in order to to into the profession equipped. He then later decided to go in anew direction and work in the filming industry. He began making music videos to learn 'the trade'. He has worked for Agile films who has described him on their website as ‘Alex Southam is an exciting new talent, working in a dizzying variety of styles across live action and animation. Entirely self-taught, his inventiveness and creativity have caught the eye with a series of diverse promos for the likes of the Walkmen and Lianne La Havas. Alex joined Agile in August 2012.’

To begin with Southam undertook all the tasks on his video such as camera, lighting, editing and now uses a director of photography. Southam likes the format of musci videos as 'You can try new techniques and can have real artistic freedom'. He is less keen on commercials as they allow for 'much less freedom'. He uses Vimeo to showcase his video -  this is becoming an increasingly important platform as it is considered to have 'higher status' than YouTube.

His breakthrough came with the video 'Tesselate' for Alt J. This vdeo hade a maxium buget of £10,000, it took a whole day to shoot and consisted of a large cast.



Alex Southam also directed the band Chase and Status music video called 'Lost not found. This had a buget of £50,000 to put together and was filmed in Los Angeles. The whole video was filmed in only three shits using a steadicam.