Star theory; Richard Dyer

Dyer believes artists are constructed through artificial images such as advertising, films, magazines andmusic. He claims that consumers prefer artists to convey their true emotions themselves and not be groomed by record labels who try to create a fake image for them. A 'real' artist can use this as their unique selling point and be different instead of trying to be something there not.

Richard Dyer also believes that stars are manufactured to make money for their record labels byappealing to target audiences. As a result of this record labels have to market different artists in order tosuit these variety of audiences. Examples of record labels doing this can be seen through the currentMiley Cyrus and Joe McElderry which is now signed to Sony music.

Another one of Dyer beliefs within his star theory is that
artists  become trendsetter in the scene that audience members will imitate
artist on aspects such as their clothing. This can be seen with the Rap artist Drake and his single
'Versace' encourage the younger audience to purchase versace clothing. 

Artists may have certian religious beliefs and culture values that audiences may also pick up on if
shared by the artist. The internet has meant audiences now have far greater access to the 'person' 
lives of stars.