The 'Syntheic' category is the opposite opposite to Organic. These are often done by music as if they
identify a gap in the market the will target this by developing a new sort of image/music and often an
artist/band is used to fit this gap. This bands tend to cinsist of members who
are pit together by a music industry in order to sell more record as money is the ultimate goal in this
operation. This method can be seen to be the 'Xfactor' methodology, the boy band One Direction is a
perfect example of this as they were put together to make a band as the judges in the programme felt
that they would be more of a success in the music industry as a band rather than individuals. There are
other bands outside of this programme which are also 'manufactured' artists such as McFly and The
Spice Girls.
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