Purpose of a music promo video

Artists tend to use music promo videos for a number of reasons. Such as to get there music out to the public in order to gain fans and a reputation of being a good artist. They also use this to extend there income as many viewers may be engaged by the music video if this is the case then it will persuade them to listen to the music more often and even by the single if is available on CD. In addition to this it also an extension of outlets and makes finding the artists music more diverse as it will be accessible on music channels, or direct DVD or CD, websites such as YouTube and also site where users can downland such a iTunes.

Producers also tend to use synergy to combine films, Tv programmes with the artists music video. This is the idea were producers will try to link a song with a film in order to create a sort of energy around both so that they can attract/ persuade the audience to go and see the film because they have seen it in a good music video. This is evidentual in the music video 'I do it for you' by Bryan Adams.

Music videos can also be seen to be a producers stratergy whether it is via a major label, independent or artists self produced. Music videos have been proven to progress form nothing into something. This can be seen in the current artist Justin Bieber who started of as a self producing artist  as he simply use to upload music videos on to YouTube without being signed to a major record label or anything. This resulted in him beeing signed into a major record label as a signed artist spotted him on Youtube and like his music. After being signed he released his first single 'One Time' which became number 1 in the UK charts at one piont.



Music video funtion affectively in a number of ways
- They draw attention to the music
- They illustarte the song
- Appeals to the visual audience
- Tell a story, this funtion can be seen in the artist Coldplay music video called 'The Scientist' as it tells a story backwards from a acar crash which happened in the begining.


- Markets an image, for an example the arist Miley Cyrus, the way she portrays her self in her more current music video's is different from the old videos. She does this in order to show that she is no longer a child therefore she potrays her self very sexually with a new look as she now shows oof her tattoos and new hair style in order to echo this transistion she want to demontrate from a girl into a women. Below you will see one of her old music videos followed by one of her most recent.



You can immediatly see the difference in apperance and attitude via these music videos which music videos can do.